LINGUISTIC AND SOCIAL ANALYSIS OF EUPHEMISMS
DOI:
https://doi.org/10.37547/mesmj-V4-I2-13Keywords:
Training tools, physical and combat training stage, sambo toolsAbstract
This article describes the linguistic and social analysis of euphemisms, the reasons and the ways of the usage of euphemisms in social spheres are also discussed in this article. It also considers the use of euphemisms in different situations.
Euphemisms can be found in both literature and everyday language. While everyone uses euphemistic language as a means of sharing messages, the reason for the change may be various. It is pointed out that the most frequently used topics in euphemistic language are death, disease, imprisonment, and male-female relationships.
Stylistic peculiarities of euphemisms as metaphors, metonymies, word play and irony are also mentioned in this paper and the advantages of using euphemisms in mass media in terms of advertising outlined in the current article.
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