COMMUNICATIVE FEATURES IN MEDICAL CONSULTATIONS ACROSS DIVERSE MEDIA PLATFORMS

Abstract

This expansive study delves into the intricate layers of communicative features permeating medical consultations as portrayed across a spectrum of media, spanning television, film, and online platforms. Anchored in the IMRAD format, this comprehensive analysis seeks to unravel the multifaceted impact of media representations on public perceptions of healthcare, doctor-patient dynamics, and the broader landscape of health communication. By examining the nuances of verbal and non-verbal communication, alongside the portrayal of medical information, this research aims to provide an exhaustive understanding of the complex interplay between media narratives and real-world health interactions.