THE DYNAMICS OF TOURISM DISCOURSE: LINGUISTIC INSIGHTS AND TRANSLATION CHALLENGES

Abstract

This comprehensive study delves into the intricate dynamics of tourism discourse, exploring its evolution amidst rapid technological advancements, societal changes, and global shifts. It examines the emergence of neologisms and innovations within tourism discourse, shedding light on their lexical, grammatical, and stylistic implications. By analyzing promotional discourse and its linguocognitive persuasion techniques, the study unravels the intricate relationship between language, cognition, and tourism marketing. Moreover, it investigates the nuanced distinctions between discourse and text, highlighting the fluidity and context-dependency of communication in the tourism industry. The paper also addresses the challenges faced by translators in effectively mediating cultural nuances and linguistic features in tourism texts, emphasizing the importance of specialized training and expertise in achieving accurate and culturally-sensitive translations.