LINGUOCULTURAL ASPECT OF THE STUDY OF LANGUAGE UNITS

Abstract

This article explores the linguacultural aspect of language units, emphasizing their role as carriers of cultural meanings. Linguoculturology is presented as an interdisciplinary field connecting language with national worldview and identity. The study analyzes language units such as idioms, proverbs, speech etiquette forms, and kinship terms as linguacultural units. It provides comparative examples from English and Russian to show how meaning is shaped by culture. The work draws on theoretical contributions from scholars like Maslova, Karasik, Teliya, and Vorobyev. Idioms and proverbs are shown to reflect cultural metaphors and traditional values. Speech etiquette and kinship terms highlight social structures and politeness norms. The article stresses that literal translation often leads to communicative failure without cultural adaptation. It concludes that language learning and translation require both linguistic and cultural competence. Overall, the study underlines the importance of cultural literacy in cross-cultural communication.

Keywords

linguaculturology, linguacultural units, Idioms, Proverbs, Speech etiquette, Kinship terms, Cultural worldview, Cross-cultural communication, Translation challenges, Cultural competence.