COGNITIVE FEATURES OF INDIRECT NOMINATION IN THE TEXT

Abstract

This article analyzes the cognitive features of indirect nomination in the text (figurative nomination, for example, metaphor, metonymy, synecdoche, periphrasis, and allegory). Emphasizing the connection of language with human mental activity, it shows that indirect nomination, unlike direct nomination, conveys meaning through comparison, association, conceptual integration, and activation of background knowledge. Based on examples, it compares different types and details their cognitive functions – forming associative chains, expressiveness and evaluation, emotional loading, attracting attention, defamiliarization effect. The article discusses the cultural and psycholinguistic significance of indirect nomination, as well as its application in literature, journalism, and everyday speech, and analyzes it based on cognitive linguistics theories (Lakoff and Johnson). As a result, it is emphasized that these nominations are not simple stylistic tools, but cognitive processes that reveal the complex mechanisms of the human mind and help in deep processing of information.

Keywords

indirect nomination, direct nomination, metaphor, metonymy, synecdoche, periphrasis, allegory, cognitive processes, conceptual mapping, image-schema, associative chain, expressiveness, evaluation, emotional loading, attracting attention, defamiliarization, cognitive linguistics, Lakoff and Johnson, conceptual metaphor theory, cultural concepts.