THE LIFE CYCLE OF NEOLOGISMS IN DIGITAL MEDIA DISCOURSE
Abstract
This article examines the emergence, dissemination, and stages of popularization of neologisms within digital media discourse. In contemporary linguistics, the Internet and social networking platforms have become the principal environment for the formation, development, and spread of neologisms. The study explores theoretical approaches aimed at modelling the life cycle of neologisms, including memetic and epidemiological models that explain the mechanisms of linguistic innovation and diffusion in communicative communities. Furthermore, the article analyzes the process through which neologisms become integrated into the lexical system of a language and investigates their correlation with sociolinguistic factors that influence their acceptance, stabilization, and conventionalization in language use.
Keywords
neologisms, digital media discourse, life cycle of neologisms, memetic model, diffusion, social networks, sociolinguistic factors.How to Cite
References
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Copyright (c) 2026 Kamola Ismoilova
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