INTERRELATIONSHIP OF STRUCTURE, CONTENT, AND COMMUNICATIVE STRATEGY IN ENGLISH AND UZBEK BUSINESS NEGOTIATIONS
Abstract
This thesis examines the interrelationship between structural organization, semantic content, and communicative strategy in English and Uzbek business negotiation discourse. Rather than treating these dimensions as independent levels of analysis, the study considers how a negotiating action acquires its functional significance through their interaction. Particular attention is given to the relationship between the stage of negotiation, the commercial content under discussion, and the strategy employed to manage that content. It is argued that an integrative perspective provides a more comprehensive basis for cross-linguistic comparison by showing not only what is negotiated and how interaction develops, but also how participants strategically direct this development toward coordination.
Keywords
business negotiation, structural organization, semantic content, communicative strategy, integrative analysis, English, Uzbek.How to Cite
References
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