SOCIO-CULTURAL DIMENSIONS OF SPORTS TOURISM
DOI:
https://doi.org/10.37547/mesmj-V5-I4-30Abstract
This article describes the socio-cultural aspects of sports tourism, examining how sports-related travel influences individuals, communities, and societies. Through an interdisciplinary lens drawing from sociology, anthropology, tourism studies, and sports management, the authors provide a nuanced exploration of the socio-cultural dimensions inherent in the phenomenon of sports tourism. The article deals with the role of sports as a cultural phenomenon, transcending geographical boundaries and serving as a powerful vehicle for social interaction, identity formation, and collective belonging. It analyzes how sports events and activities act as catalysts for cultural exchange, fostering connections between individuals from diverse backgrounds and facilitating the dissemination of cultural practices and values. Furthermore, the paper examines the impact of sports tourism on destination communities, highlighting both positive and negative socio-cultural outcomes. Additionally, the paper describes the role of sports tourism in fostering social cohesion and inclusivity within societies. It examines how sports events and activities provide opportunities for community bonding, volunteerism, and civic engagement, while also addressing challenges related to accessibility, diversity, and equity in sports participation and representation.
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