TERMINOLOGY: INTERCULTURAL COMMUNICATION AND THE IMPACT OF GLOBALIZATION

Section: Articles Published Date: 2024-11-22 Pages: 234-240 Views: 120 Downloads: 53

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Abstract

This paper examines the intricate relationship between intercultural communication and globalization, highlighting how the exchange of ideas, values, and practices across cultures is increasingly shaped by global interconnectedness. It explores key terminology related to intercultural communication, including concepts such as cultural competence, ethnocentrism, and cultural relativism. The impact of globalization is analyzed in terms of both opportunities and challenges it presents for effective communication among diverse cultural groups. This discussion underscores the importance of understanding cultural nuances and adapting communication strategies in a globalized world, emphasizing the role of technology and media in facilitating or hindering intercultural exchanges. The annotation serves as a foundational reference for scholars and practitioners seeking to navigate the complexities of communication in an era marked by rapid globalization.

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