COMMUNICATIVE-PRAGMATIC CHARACTERISTICS OF ADVERTISING DISCOURSE
Abstract
Advertising discourse represents a complex communicative phenomenon in which linguistic choices are strategically organized to influence consumer perception and behavior. This study examines the pragmatic foundations of advertising communication, focusing on how cultural values, symbolic meanings, and audience expectations shape message construction and interpretation. Particular attention is given to the role of perlocutionary effects, communicative intention, and audience-oriented strategies that determine the effectiveness of advertising texts. The analysis highlights the interaction between language, cultural symbolism, and pragmatic mechanisms that guide consumer engagement.
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References
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Copyright (c) 2026 Shaxnoza Qodirovna Qudratova
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