INNOVATIVE METHODOLOGY FOR ANALYZING THE EFFECTIVENESS OF MARKETING MANAGEMENT
Abstract
The article presents an analytical approach based on theoretical foundations and international experience regarding the criteria for evaluating the effectiveness of marketing strategies in higher education institutions, their development, and practical implementation. The study systematically examines the importance of collaborative management in developing and implementing prospective marketing strategies within educational institutions, as well as the key indicators used to assess their effectiveness — including student recruitment rate, brand reputation, digital marketing metrics, financial outcomes, and the Net Promoter Score (NPS) index.
Keywords
Higher education, marketing strategy, effectiveness criteria, KPI, NPS, digital marketing, brand reputation, student recruitment, education quality, strategic management.How to Cite
References
Rajir Gopinath. Marketing Strategy in Education Sector - 2025.
International Conference on Innovations in Applied Sciences, Education and Humanities. Oliy ta’lim muassasalarida marketingni boshqarish va rivojlantirishning nazariy va uslubiy asoslari.
EHL Insights. Marketing Strategy for higher education: 8 KPIs to track - 2025.
Victorious. Key Marketing Metrics for Higher Ed: Driving Engagement and Enrollment (2025).
University of Melbourne Annual Marketing Report (2023).
University of Oxford SEEM Framework, Oxford Press, 2023.
License
Copyright (c) 2026 Uralbek Buriyev
This work is licensed under a Creative Commons Attribution 4.0 International License.
